BS BA with Innovation and Entrepreneurship Concentration

Big Idea Competition participants in innovation and entrepreneurship

Create new ventures or pursue successful careers in innovation-related roles with larger companies.

The Innovation and Entrepreneurship Concentration within the Bachelor of Science in Business Administration (BSBA-IE) prepares students to create new ventures or pursue successful careers in innovation-related roles with larger companies. This concentration provides an in-depth overview of the entrepreneurial process with 12 credit hours of core courses.

An extensive list of electives allows students to tailor the concentration to their specific areas of interest. Electives span across degree programs and include courses such as startup launch, innovation and creativity, social entrepreneurship, international marketing, professional selling, digital and internet marketing, or an internship with a startup or larger company. With advance permission, up to two upper-level courses from any JSOM major may be included to help meet the 12 credit hours of electives that are required.

Graduates of the BSBA-IE program typically launch their own companies or pursue innovative positions with established firms.

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Key Features

  • Ranked No. 23 in Princeton Review’s Top Schools for Entrepreneurship in 2019
  • Exceptional faculty with significant real world professional experience, including as company founders, CEO’s, CTO’s and investment professionals
  • Startup launch courses enable students to validate their business concept and launch their company while receiving mentoring and academic course credit. Students with scalable business concepts can apply for seed funding of up to $5K to support their launch
  • Internships with startups or larger companies; Projects with new ventures and established companies
  • Interaction with entrepreneurs and venture finance professionals
  • Outstanding student programs
Bob Wright

Bob Wright, JD, MBA

Director, Undergraduate Innovation and Entrepreneurship Degree Program

Ask a Question | (972) 883-5960 | JSOM 4.102

What would you like to learn about the I&E Concentration?

Resource Articles

Discover how Innovation and Entrepreneurship faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Innovation and Entrepreneurship students, staff and friends.

wadded up paper on brainstorm notebook

The Startup Journey: Phase 4

Written by Jeremy Vickers

What’s the final phase of the entrepreneurial startup journey? Let’s end with phase four – the innovative mindset!

student working on a whiteboard

The Startup Journey: Phase 1

Written by Jeremy Vickers

What are the phases of the entrepreneurial startup journey? Let’s start with phase one – theoretical development!

entrepreneurs brainstorming with sticky notes

The Startup Journey: Phase 3

Written by Jeremy Vickers

What’s the next phase of the entrepreneurial startup journey? Let’s keep going with phase three – the launch to growth!

speeding train

The “Shelf Life” of Sustainable Competitive Advantage

Written by Jackie Kimzey

What are we to do to avoid becoming part of the “Corporate Graveyard” of America? The question becomes to disrupt or be disrupted.

brainstorming session on whiteboad with sticky notes

The Startup Journey: Phase 2

Written by Jeremy Vickers

What’s the next phase of the entrepreneurial startup journey? Let’s keep going with phase two – the idea to launch!

See all Resource Articles
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